SEO

What is SEO (search engine optimization)?

Search engine optimization is the practice of increasing your ranking on search engine results pages (SERPs) (on search engines such as Google, Bing, and Yahoo!). Optimizing your ranking on search results increases the likelihood that people will find your website organically through a search engine (organic search traffic), thus increasing lead generation, sales, and revenue. So, what are the types of SEO?

On-Page SEO:

Methods to optimize elements within the website for improved search result ranking.

  • SEO Keyword Research
  • High-Quality SEO Content
  • Internal Linking Optimization
  • Metadata Tags Optimization
  • Image Optimization
  • URL Optimization

Off-Page SEO:

Actions you can take outside of the website to optimize search result ranking.

  • Obtaining High-Quality Backlinks
  • Promoting the Website on Social Media
  • Competitive Research
  • Implementing Online Ads

Technical SEO:

Actions you can take to make your website easier to crawl and index, thus improving your search result ranking.

  • Improving Site Load Speed
  • Mobile Accessibility
  • Resolve Any Crawl Errors
  • Improve Site Structure

What is Digital Copywriting? 

Digital copywriting is the art of crafting web content, usually targeting a specific audience and objective (such as SEO). Typical content created for online audiences includes website copy, email copy, articles/blogs, social media posts, and video scripts. Utilizing high-quality digital copywriting is an excellent strategy for creating interest and adding legitimacy to your brand and website.

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